by Scott Williams

Well after a busy day training all of my wonderful clients, this post comes about after talking to one of my Personal Training clients.

We were discussing the option of maybe looking  at a different day for our training sessions as i am fully booked up and i really am running out of time slots to fit people in for sessions…

Anyway, we got to talking about work etc, and i was talking about my concerns within the fitness industry and saying the main problem within trying to grow a personal training business is that when, as an owner you try to step away from the business and work more for it rather than in it,  the business starts to suffer… then  you have to go back into the business and build it back up again.

Why is this?

I like it to where you get your hair cut, where you get your coffee, where you generally like to eat. Do you keep going back?? I know i do, so i can understand where people are coming from.

The one word i have is:

RAPPORT

 As with all the industries listed above, people under take the services of a Personal Trainer, via a few methods:

1. they have seen them in their gym training other people

2. have been referred by a friend as the trainer to see

3. internet searches , etc

Number two is where the majority share of clients come from within the personal training industry. Which in turn leads to the problem to grow your business, you get reffered by someone saying that such and such is a great trainer and you should go see him/her.

 So the potential client calls you and you say welcome to Succeed and that we have 13 great trainers for you to choose from and they say…. you guessed it… IT HAS TO BE YOU.

 My friend has said so many great things about you etc, etc and i only want you to train me. Obviously a great situation to be in, but how do i spend time working for the business to take it to another level??

You have two choices:

1. bite the bulett, take a step, try to ride the decrease in income whilst you build the business or

2. stay doing what you are obviously good at and love doing ( yes it shows through if you are fully booked), and then get someone to work on putting all the systems in place ( something that they love doing)  for you whilst you focus on your sessions and clients.

It only makes sense to continually do what you love to do everyday… Do i love trying to build the systems and put structures in place so that in the not too distant future we can licence off Succeed Personal Training across the globe… HELL NO, so i have now fixed that problem.

Today i went through my client base and have found the perfect person who does this for a living and loves what they do ( systems & proesses) YUCK… you can have that!!! So she will start on that this weekend and in turn this leaves me to do what i really love to do, assist people in working toward their lifestyle changes.

This is what she will look like…

To summarise this:

‘If you love what you do you will never have to work another day in your life’ 

Remember life is too short to be stuck in a job you do not like.

GET OUT, GET OUT, GET OUT, find out what you love to do and just go do it

Scott